Why fair data?

Recognised ethical marks including Fair Data help consumers find trustworthy brands that share their values.

You might consider it unlikely that your data could be misused. But the harvesting of 80 million people’s Facebook profiles during the Cambridge Analytica scandal shows breaches do occur.

The Fair Data certification program identifies companies that apply best practice in the ethical and transparent handling, use and storage of customer information and data.

Companies who achieve Fair Data certification can use the Fair Data mark.

Fair Data is an international standard.

Fair Data companies take privacy seriously and have systems in place to ensure their handling of personal information complies with Australian privacy law.