About Fair Data

The Fair Data ethical mark gives consumers control over how their data is handled.

Fair Data identifies companies that are ethical and take privacy seriously.

If consumers deal with a Fair Data organisation, they can have confidence their information is handled safely, securely and in accordance with privacy laws.

An individual’s right to privacy is fundamental.

It’s vital to provide high standards of data protection. It is also good business, as the integrity of a research program is a key influencer of brand loyalty and trust.

Governments, business and community organisations make decisions based on research. The interests of the nation and community are served by the informed decision-making that results from researchers adopting high standards of ethics, quality and professional development.

The Fair Data consumer trust mark gives the public confidence that research is carried out honestly, objectively and without unwelcome intrusion or disadvantage. It is part of the Australian Market & Social Research Society’s commitment to promoting and developing the market, social and data-driven insights industry.

The Australian Market & Social Research Society (AMSRS) strongly supports high standards to protect data and personal information, to ensure compliance with Australian privacy laws and to uphold the integrity of the industry.

All AMSRS members adhere to an ethical Code of Professional Behaviour that ensures that all research projects are carried out honestly, objectively and without unwelcome intrusion or disadvantage to participants.

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